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Tourism acceptance

Share of positive perceptions of the impact of tourism
2024
45%
of the population aged 15 and above
Share of negative perceptions of the impact of tourism
2024
7%
of the population aged 15 and above
Tourism acceptance score
2024
+38
percentage points

The survey on tourism acceptance aims to provide a comprehensive picture of the Austrian resident population’s attitude towards tourism. Tourism acceptance is defined by factors such as the perceived impact and importance of tourism, the perceived number of tourists, and individuals’ professional or financial dependence on the tourism sector. The tourism acceptance score reflects the net perception of tourist’s effects on one’s place of residence – calculated as the difference between positively and negatively perceived impacts - aggregated and compared on a national level. 

Tourism acceptance is surveyed quarterly as a supplementary component of the survey on the travel behaviour of Austria’s resident population, with results published annually. These insights support the evaluation of tourism’s social sustainability and serve as an essential foundation for tourism policy-making.

The measurement of tourism acceptance is represents a key socio-cultural pillar within broader sustainability assessments in tourism and is recommended at the international level, notably by UN Tourism in its Statistical Framework for Measuring the Sustainability of Tourism.    

S: STATISTICS AUSTRIA, Tourism acceptance. Compiled on 30 June 2025. – Rounding errors were not corrected. – The Austria values are the aggregated, weighted individual values of the perceptions for one's own place of residence.

Date Title PDF download
2025-06-30 file 45% perceive the impact of tourism on their own place of residence as positive
149.7 KB

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Last updated on 2025-06-30.