50 years travel survey: Travel intensity has more than doubled since 1969, travel volume more than quadrupled
In the same period, the volume of travel on main holiday trips more than quadrupled (1969: 2.4 million, 2018: 10.2 million). The number of main holiday trips abroad increased more than sixfold (1969: 1.1 million, 2018: 7.0 million), while the number of domestic holiday trips more than doubled (1969: 1.3 million, 2018: 3.2 million).
Italy has been the most popular holiday destination abroad for 40 years
For holidays with more than four overnight stays, Austrians now prefer international destinations: In 2018, 68.3% of the main holiday trips were spent abroad; until the beginning of the 1980s, the majority of the main holiday trips were still spent in Austria (1969: 55.0%). Only 13.4% of the Austrian resident population spent at least one main holiday abroad 50 years ago, by 2018 it was already slightly more than one in two (52.0%).
The radius in which the Austrian population moves on main holiday trips is relatively small: For years, those yearning for a holiday trip were drawn to the South: Italy is still the most popular destination abroad (2018: 20.7%), but the long-term comparison shows that the importance of destinations such as Croatia and Germany is increasing, at the expense of Italy. In 2018 Croatia ranks second with a share of 15.1%, followed by Germany (9.1%), Spain (7.4%) and Greece (5.7%).
Domestic holidays have also become more popular in the past 50 years: In 1969, only 15.6% of Austrians spent at least one main holiday in Austria, compared with 43.7% in 2018. Domestic holidays are most frequently spent in Styria (1969: 21.1%, 2018: 20.8%).
Private car still the most import means of transport
For half a century now, the most important means of transport for holiday trips has been the car (1969: 60.9%, 2018: 54.3%). In 1969, the aircraft played a minor role with a share of 3.4%; by 2018, however, the proportion has increased tenfold (2018: 30.4%), which was mainly at the expense of the railways and coaches. In 1969, rail was used in a quarter of all major holiday trips (1969: 24.5%), in 2018 the share was only 7.0%.
More frequent but shorter trips
While half of the main holiday trips lasted between
one and two weeks 50 years ago, the share was only 35.1% in 2018. Accordingly,
the proportion of main holiday trips of five to seven days has risen,
from around 11.7% in 1969 to 52.2% in 2018.
Austrians have always traveled more in summer than in winter, but winter holidays became more important. While in 1969 only 12.0% of the main holiday trips took place in winter, in 2018 the share was almost one third (31.4%). Over the years a trend towards a more even distribution of travel has been observed: Whereas in 1969 more than half (61.5%) of the main holiday abroad were undertaken during the holiday months of July and August, in 2018 only 35.8%
on the Holiday Travel Survey, definitions:
travel intensity: share of persons aged 15 and more with at least one holiday trip (with more than 4 nights spent)
travel volume: number of main holiday trips (with more than four nights spent)
In 1969, the first holiday travel survey took place, in which 94 000 people were interviewed about the holiday trips with at least four overnight stays (=main holiday trips) carried out between 1 November 1968 and 31 October 1969. Topics of the survey included the duration of the trip, the destination, the means of transport used, the type of accommodation and the travel expenses. Since then, the methodology and scope of the survey have been continually adapted. Between 1969 and 2002, the survey was conducted every three years as a special programme for the microcensus. Until 2004 the surveys - based on a European legal basis for tourism statistics - were carried out quarterly by external market research institutes and since the first quarter of 2005 the surveys have been carried out by Statistics Austria itself in its own telephone studio.
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